Pictured at the Swiss Re Building (informally referred to as the Gherkin) - Steve Rawlins, CEO, Anglia; Shalini Palmer, Regional Sales Director, Analog Devices Inc.; John Bowman, Marketing Director – Semiconductors, Anglia; Dr Carsten Suckrow, Vice President – European Sales, Analog Devices Inc.; David Pearson, Technical Director, Anglia; Pascal Cerruti, Marketing Communications and PR Director, Analog Devices Inc. Click here for a high resolution image.

Pictured - Steve Rawlins - CEO, Anglia with Shalini Palmer – Regional Sales Director, North Europe Analog Devices. Click here for a high resolution image.

London, UK, 25 April 2012 - Analog Devices Inc. today announced that it has appointed Anglia as a UK & Ireland distributor. Analog Devices is expanding its sales channel network in Europe to achieve double-digit growth of its semiconductor business in the region over three years.

Carsten Suckrow, Analog Devices VP of Sales for EMEA said, "Analog Devices believes it has a substantial opportunity to increase its share of the European semiconductor market, and Anglia has convincingly demonstrated that as a channel partner they can make a real and substantial contribution towards achieving this objective."

He continued, "Anglia has shown that they have a real and deep understanding of Analog Devices' key focus markets including industrial process control, metering systems and instrumentation. They have exceptionally strong relationships with UK customers in these and other sectors. Anglia's technical support is particularly impressive. Their strong team of Field Applications Engineers work closely alongside customers' design teams to ensure that their design goals are achieved."

Commenting on the announcement, Steve Rawlins, CEO of Anglia said, "Analog Devices is a true world leader and their technology dominates key areas such as data converters. This appointment gives us a full portfolio of analog and power components to take to our customers."

He added, "Anglia will invest substantially to ensure that we continue to exceed the expectations of our customers and suppliers in the context of this substantial expansion in our portfolio. This investment will include doubling our team of Field Application Engineers, who will all be trained by Analog Devices to an exceptional standard to ensure that they understand the portfolio fully and in depth, providing world class design support for our customers. We will also be putting in a very substantial profile of stock at our UK Distribution Centre to support demand on the franchise."

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index. http://www.analog.com.

About Analog Devices in Europe

In Europe, Analog Devices accounts for about one fifth of the company's worldwide revenues and worldwide work force. The company has a manufacturing facility in Limerick, Ireland, and design and development centres in Denmark, England, Finland, Scotland, Slovakia, Spain and Ireland. European client references include main telecom equipment manufacturers Alcatel-Lucent, Ericsson and Nokia-Siemens Networks, automotive systems manufacturers such as Autoliv, Bosch and Continental, consumer references such as Harman and Philips, and a variety of industrial clients including ABB, Agilent Technologies, Siemens and Rohde & Schwarz.

About Anglia

Anglia is the UK's leading independent authorised distributor of semiconductors, optoelectronics, interconnect, and passive and electromechanical components. The company is a signatory of the ADS SC21 programme and holds AS9120, ISO9001, ISO14001 accreditations and IECQ-CECC qualification. Anglia's exceptional technical support spans a fast sampling service, telephone advice from product specialists, on-site visits from field applications engineers and, ultimately, electronics design. An in-house team of designers adds expert resources to customers' design teams, helps reduce final product costs and accelerates development times. Anglia stocks over 700 million components from 500,000 product lines in the UK, and streamlines its customer's logistics and reduces costs through KAN-BAN, EDI, and customer-dedicated inventory.

For further details please contact:
Michelene Hircock at Anglia, Sandall Road, Wisbech, PE13 2PS, UK.
Phone: +44 (0)1945 47 47 47; Web: www.anglia.com; Email: mh@anglia.com

Click here for a PDF copy of the press release

Press Release by
Neesham PR
Peter van der Sluijs

peterv@neesham.co.uk
+44 (0) 1296 628180

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