binder, a world leading manufacturer of industrial circular connectors has appointed Anglia Components as distributor for UK and Ireland, as part of a strategy to grow its customer reach. binder is well known for its high performance connector solutions designed for applications across a variety of industry sectors including automation, measurement and control, medical, geophysical, food and beverage and renewable energy.

binder UK Managing Director, David Phillips, said, "We are constantly looking at ways to expand and gain access to markets, applications and customers that we don't currently reach. We've explored a relationship with Anglia very thoroughly, and they have fully demonstrated their ability to help us grow, particularly with UK based CEMS. Anglia is unique in the UK market both in terms of its size, and the professionalism with which they go to market. Like us, they are a privately owned company which gives us a common culture. We are excited about our new relationship with them."

David Pearson, Technical Director at Anglia, said, "The addition of binder greatly extends the range of connector options that we can offer, with a comprehensive range of sub-miniature and miniature circular data and power connectors for a broad range of industrial applications. binder has a lot of experience in this segment of the market and offers a deep and comprehensive range of connector options. We can see a great many opportunities to introduce the range to customers not already familiar with it."

Anglia will stock a range of the most popular items from the comprehensive binder range of sub-miniature and miniature circular data and power connectors and make them available via Anglia Live. binder connectors serve a broad range of industrial applications including the automation, medical, LED lighting, rail and oil and gas markets.

Photo caption: From left to right, David Pearson (Technical Director, Anglia), David Philips (MD, Binder), John Bowman (Marketing Director, Anglia) and Sarah Porter (Marketing Manager, Anglia).

About binder
Based in Neckarsulm, Germany, binder is one of the leading companies in the development and production of circular connectors. binder stands for the highest quality, reliability and responsibility towards employees, customers and service providers. The company orientates itself by customer requests and develops, constructs and produces the right solutions for its customers.

About Anglia
Anglia is the UK’s leading independent authorised distributor of semiconductors, optoelectronics, interconnect, and passive and electromechanical components. A signatory of the ADS SC21 programme, the company holds AS9120, ISO9001 & ISO14001 accreditations and IECQ-CECC qualification.

Technically adept, with an experienced team of staff, Anglia supports OEM and EMS companies in every sector of electronics manufacturing. Anglia's suppliers include some of the world's leading electronic component brands, complemented by many smaller companies with leadership in their chosen technologies.

Anglia stocks over 800 million components from over 800,000 product lines in the UK. Components from every supplier are stocked in depth and breadth for same-day dispatch. Anglia aims to streamline logistics and reduce customers' transaction costs through services that include KAN-BAN, EDI, and customer-dedicated inventory, while an accurate, on-time delivery performance is a vital goal for the company.

Technical support spans a sampling service that delivers over £150,000 worth of free evaluation parts each year and expert technical advice from well-trained product specialists and face-to-face guidance from field applications engineers. Both commercially and technically, management of industry legislation and component obsolescence are recognised as areas of vital importance to customers.

Anglia is driven by an ethic of ever-improving customer understanding and, as a privately owned business, aims to provide a fast, consistent and highly responsive service. Further information can be found at www.anglia.com

For further details please contact:
Michelene Hircock at Anglia, Sandall Road, Wisbech, PE13 2PS, UK.
Phone: +44 (0)1945 47 47 47; Web: www.anglia-live.com; Email: michelene.hircock@anglia.com

David Phillips at binder UK Ltd, Unit D, ATA House, Boundary Way,
Hemel Hempstead, HP2 7SS
Phone: +44 (0) 1442 257339; Web: www.binder-connector.co.uk 
d.phillips@binder-connector.co.uk

Peter van der Sluijs
Neesham PR
peterv@neesham.co.uk
+44 (0) 1296 628180

a0205an

Ali

t: +44 1296 628180
e: alisonb@neesham.co.uk
w: www.neesham.co.uk